ODE TO JOY
by Poh Kong
Like the rhythm of a joyous song that accompanies every occasion that we celebrate, Poh Kong’s Ode to Joy campaign pays tribute to the cheer and laughter we share with the ones we cherish during these joyous moments. We are proud to present to you this major campaign that we developed for our client Poh Kong.
Ode to Joy is also usually associated with Beethoven’s timeless classical - Symphony No. 9, a tune that is immediately recognisable, reflecting how music, (like joy) transcends language, age and even ethnicity. This familiar yet evergreen tune will play a significant part of this campaign, and various versions were specially recomposed and rescored to present a more current, local and upbeat flavour. It also symbolises that although Poh Kong has long established itself as one of the top jewelers in Malaysia, the company still stays abreast of current trends and designs, evident in its exquisitely-created jewellery that are timeless and elegant, lighting up the hearts of consumers from all walks of life for many generations.
Yellow is the colour of Joy. It has the innate ability to spread positive vibes and cheer us up. Like rays of sunlight, yellow illuminates everything and gives us hope, happiness and optimism. Yellow is also Poh Kong’s corporate colour, which makes this campaign even more symbolic and meaningful.
Our involvement:
- Campaign Development
- Design – Marketing materials
- Copywriting
- Photography
- Production –TV Commercials, Radio Commercials
Ode To Joy Raya Photography
Ode To Joy Raya TV Commercial
Ode To Joy Raya Brochure
Ode To Joy Raya Press AD
